Payton Weigel
Who is he?
One word. Industrious. Constantly in stride in an ever-changing realm. The stoic rock that braves the mayhem of the world around it. What? How? Well, that is a little bit longer story, but worth telling.
“Creativity happens in the transition between chaos and order.”
– Andrew Davenport
The Intellectual Lowdown
What I Can Do For You
ACCOUNT
MANAGEMENT
CONTENT DEVELOPMENT
MARKETING
CAMPAIGNS
The Meat and Portfolios
My Digital Marketing Background.
My past background has been in a variety of different industries in Austin and Seattle, ranging from nonprofits to apparel companies to restaurants. Just a couple of examples of this include:
- Full-Scale Marketing Campaigns
- Website Development
- Data Analytics
- Email Campaigns
- Promotional Materials
- Content Design
- Social Media Development
- Event Marketing
- Traffic/Engagement Analysis
- Project Management
- Copy-writing
Staples Inc.
Objective:
To promote sales and gain emphasis of 3D printing technology/products that had been acquired by Staples.
Solution:
I created a scheduled marketing program focused on a 3D printing contest, where the winner would have their product sold in Staples stores. The campaign would be geared towards hobbyist and tech-savvy individuals to create user-oriented content/products.
Full Copy: Here
The Downtown Association of San Marcos
Objective:
To create a network of small, hometown businesses to promote local commerce that could compete with larger corporately-owned businesses.
Solution:
I created a website that located and showcased local businesses around San Marcos, TX. I administrated a multi-faceted social media campaign that highlighted the charm and magnetism of their companies to promote buying locally. I developed an analytics model on the site to moderate ad spending and create informed decisions about the any future endeavors.
Cracker Barrel Old Country Store
Objective:
Create a full-scale marketing campaign to promote revenue for their all-day country breakfast offerings.
Solution:
I developed a promotional campaign with a focus on outdoor advertisements derived specifically on billboard, radio, and print media. I used it to bring mid-aged individual that are traveling with their families to derive revenues with mindful billboard promotions, old timey radio ads, and demographic-specific trade publications.
Full Copy: Here
Rip N Dip Apparel
Objective:
To develop a market research model for this clothing company to more finely tune characteristic of their target market and to develop insightful campaigns.
Solution:
I created a linear regression model that asked the question about peoples aspirations and purchasing habits over their lifestyle choices. I determined that people with pets are more likely to buy clothing with animal print or graphics, independently from what type of animal is shown.
Full Copy: Here
Web Audits
Creating websites is hard, so knowing the scope and criteria for what will make your company appealing can take you miles. I can take an in-depth perspective on websites and give insight on what can be the opportunities and oversights that you may be facing. My web audits are comprehensive and focused on your main Key Performance Indicators or objectives.
Full Copy: Here
Graphic Design
Trying to grasp what to advertise with your logo in mind means everything, which getting it right can make all the difference. Graphic design is just one of the services that I can offer that make your company company stand out.
Contact Me for more information on marketing services tailored to you!
